I created yet another Weekly E Special Email today, as I do each week. In general, I use the same email template each week - composed of header, footer, HTML and controlling CSS. I create a simple bitmap composition showing the feature product and its special price and paste some descriptive text into the email template.
Every once in a while, however, I get sick of looking at the same old email template and figure the customers might too. So I force myself to design a more dynamic and bold template. Today was such a day. I think I surprised myself with the results. I started out with little in mind, but I came up with a header and footer design that I really like. It is easily my best template design so far.